PURE STYLE Girlfriends offers women an instant, hassle-free way to bring out their inner A-Lister without the risk and expense of cosmetic surgery. You're naturally beautiful and you can naturally enhance your beauty in a way that leaves you in charge of your own body image—because, we have the right to be Va Va Voom one moment and a little demure the next! After all, what's important to you today will be different than what's important to you in 10, 20 or 30 years. And, of course, like all of our good girlfriends, we always have the right to look and feel our best.
a message from founder & CEO, Juliana Lutzi
I started PURE STYLE Girlfriends to empower women with healthy, simple and inexpensive solutions to many a fashion faux pas & wardrobe woe. As my girlfriends discussed their interests in and hesitations with cosmetic surgeries, I fully understood the reasons why they were considering benefits over the financial and physical costs: As women, when we look our best, we feel our best! The confidence this feeling inspires shines through in everything we do, from how we interact with people to how we carry ourselves throughout the day, and especially how prepared we feel to tackle life’s little curve balls.
But, as I weighed the pro’s and con’s of this decision with each friend, I thought “Why does looking your best have to be so expensive, so permanent, and so physically risky?” That’s when I started Pure Style Girlfriends.
In a time not so long ago, Juliana Lutzi (founder of PURE STYLE Girlfriends) was the founder and CEO of FIRE Solutions, a financial services e-learning and compliance technology firm. There, Lutzi led the company from inception to a multi-million dollar organization having trained over 300,000 financial professionals around the world. Under her tenure, Inc. awarded FIRE Solutions the #1 Fastest Growing Women-Run Company in American Cities and Institutional Investor's prestigious Compliance Reporter named Lutzi and FIRE Solutions "Vendor of the Year" for excellence in innovation and service.
Amidst Wall Street’s hustle & bustle, Juliana realized (through exposure to pop culture and the help of her friends) that so many women were putting themselves through invasive procedures to improve their self image and sense of beauty. From breast lifts to augmentations, Juliana saw how women risk their health by putting their bodies through dangerous procedures in the eternal search for what they felt constituted a ‘perfect’ body.
International Business Development Manager
Over the past 19 years, Kevin has launched and developed new lines of business with partners world wide. He has managed multiple operations between the USA and Asia and understands and respects the sensitive differences between cultures. Working with the PURE STYLE Girlfriend's jewelry team, Kevin has helped create and develop the PURE STYLE Girlfriends fashion jewelry collection that has been so successful with Hollywood celebrities and the fashion industry.