Juliana Lutzi, Founder and CEO
Prior to founding PURE STYLE Girlfriends in 2007, Juliana Lutzi, a San Francisco, California native, was the founder and Chief Executive Officer of FIRE Solutions, a financial services e-learning and compliance technology firm. There, Lutzi led the company from inception to a multi-million dollar award winning organization. Under her tenure, FIRE trained over 300,000 financial services professionals around the world.

Awarded the #1 Fastest Growing Women-Run Company in American Cities in 2006, Lutzi was recognized by Inc. for growing FIRE Solutions at a compound annual growth rate of 1,116% over five years. Additionally, Institutional Investor's prestigious Compliance Reporter named Lutzi and FIRE Solutions "Vendor of the Year" for excellence in innovation and service.