About Us

PURE STYLE Girlfriends has a collection of Wardrobe Solutions that not only bring out your inner A-Lister so you feel beautiful and confident but also protect you from fashion disasters. We have 4 collections.

Beautiful Breasts Collection: an assortment of patented specialty adhesive bras, breast lift tape, and specially designed half-camis that lift and shape the breast to provide the perfect amount of coverage when and where you want it.

Cleavage Coaches: an assortment of silicone bra inserts that enhance cleavage, breast size, and shape.

Fashion Fix-Its: magically make fashion disasters disappear with our range of nipple covers, fashion tape, bra extenders, deodorant removing sponges, mini lint sheets, padded panties, and more.

Savvy Savers: our favorite items put together in adorable kits to provide fashionistas with everything you love and need together with huge cost savings.

You’ve seen Pure Style Girlfriends in your favorite magazines such as InStyle, Glamour, Allure, Vanity Fair, Vogue, Inside Weddings, People StyleWatch, Women’s World and on TV NBC, CBS, ABC, CBS, Lifetime, FOX, The Today Show, The Early Show, and Tyra. Find out why celebrities, stylists, and women in 16 countries prefer Pure Style Girlfriends.


A message from founder & CEO, Juliana Lutzi

I started PURE STYLE Girlfriends to empower women with healthy, simple and inexpensive solutions to many a fashion faux pas & wardrobe woe. As my girlfriends discussed their interests in and hesitations with cosmetic surgeries, I fully understood the reasons why they were considering benefits over the financial and physical costs: As women, when we look our best, we feel our best! The confidence this feeling inspires shines through in everything we do, from how we interact with people to how we carry ourselves throughout the day, and especially how prepared we feel to tackle life’s little curve balls.

But, as I weighed the pro’s and con’s of this decision with each friend, I thought “Why does looking your best have to be so expensive, so permanent, and so physically risky?” That’s when I started Pure Style Girlfriends.


In a time not so long ago, Juliana Lutzi (founder of PURE STYLE Girlfriends) was the founder and CEO of FIRE Solutions, a financial services e-learning and compliance technology firm. There, Lutzi led the company from inception to a multi-million dollar organization having trained over 300,000 financial professionals around the world. Under her tenure, Inc. awarded FIRE Solutions the #1 Fastest Growing Women-Run Company in American Cities and Institutional Investor's prestigious Compliance Reporter named Lutzi and FIRE Solutions "Vendor of the Year" for excellence in innovation and service.

Amidst Wall Street’s hustle & bustle, Juliana realized (through exposure to pop culture and the help of her friends) that so many women were putting themselves through invasive procedures to improve their self image and sense of beauty. From breast lifts to augmentations, Juliana saw how women risk their health by putting their bodies through dangerous procedures in the eternal search for what they felt constituted a ‘perfect’ body.


International Business Development Manager

Over the past 19 years, Kevin has launched and developed new lines of business with partners world wide. He has managed multiple operations between the USA and Asia and understands and respects the sensitive differences between cultures. Working with the PURE STYLE Girlfriend's jewelry team, Kevin has helped create and develop the PURE STYLE Girlfriends fashion jewelry collection that has been so successful with Hollywood celebrities and the fashion industry.